Bannon, Carlson and... Liz Truss? Exploring the Ex- PM's Foray for Make America Great Again

Britain's shortest-serving prime minister, began the premiere of her online program with a pledge to reveal "malicious actors" attempting to bring down the UK, United States and European nations. She explained she would lay bare how an "worldwide alliance of progressives operate to weaken democracy and the electorate's mandate."

"We're going to look at the political movement of Donald Trump and observe how this can be accomplished in Britain," the former PM stated. "Our guests will include the leading lights of the Make America Great Again campaign."

Prior to the show's launch, there was one particularly enthusiastic supporter. "This represents the dawn of a type of political shift," said the controversial US journalist. His Just the News platform will publish the Truss's new podcasts.

Establishing Ties in the Maga Media Ecosystem

British fellow travellers, including a counselor supportive of Reform, have also helped her launch the her new show. The production is adequate, though simple. Truss has amassed a subscriber base of 10k in her initial seven days and her premiere had tens of thousands of views in that timeframe.

It is a small opening, but in aligning with the journalist, the former PM is being entering a mature right-wing media network producing and amplifying Maga talking points. Central preoccupations include accusations of information control by the traditional news outlets and a goal to remove a conspiratorial 'deep state' – which Truss blames for the rapid conclusion of her disastrous time in office.

"Solomon's outlet is not well-known beyond the Maga world, but it does have credibility there, mostly due to Solomon, who provides analysis on pro-Trump shows like Steve Bannon's War Room and has even spoken with Trump," noted Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Controversial Partner

Truss's attempt to bring the pro-Trump media model to Britain has pushed her closer to contentious individuals such as Solomon.

He founded his media outlet after scrutiny when allegations surfaced of pushing false stories about the President's actions in Ukraine, as well as controversial stories about one-time diplomat to that country.

His claims were repeated within the pro-Trump media, with he appearing as a common interviewee on Sean Hannity's influential Fox News program. Donald Trump boosted Solomon's reporting.

Solomon made the Ukraine claims in a series of columns for the publication the political newspaper, where he had already been moved to a columnist role following internal criticism about his work. These reports were central in Trump's pressure for the Ukrainians to look into the Biden family in 2019. Those demands led to articles of impeachment against the president. The US Senate later found not guilty the president.

Not long after he exited the publication in late 2019, the news organization revealed it was conducting a assessment of his work relating to the Ukraine issue. It determined Solomon had used unreliable sources and stated he "failed to identify key facts about main Ukrainian informants, specifically the reality that they had been indicted or were under investigation."

Becoming Part of the Sphere

His TV and radio guest spots are a example of the conservative ecosystem Liz Truss is entering. He talked about his endorsement of the program on a broadcast he helps run on the right-wing channel, a conservative television outlet that is where you find the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also features. The ex-PM has already hosted the political operative on one of her first podcasts.

In linking up with this media figure, Truss has become a minor player in a much wider network of right-wing publications that frequently amplify each other's content.

His personal programs have frequently included figures such as influencer Mike Benz, a political voice whose criticism of USAID was referenced by the X owner as grounds for dismantling the government body.

A Cross-Border Foray

Although Truss's stilted style and political travails have invited ridicule in Britain, a number of stateside commentators do not dismiss her bid to rebrand as a British branch of the Make America Great Again press.

"You have to take individuals such as her seriously, despite the fact that you may not want to accept their words at face value," stated a former Biden White House aide, who worked in the Biden administration.

"Observers witnessed how in 2024 the former president used that media network to get his message out. Undoubtedly that ecosystem spreads and shapes discourse internationally. It looks quite apparent to me that the conditions in the United Kingdom are comparable to what enabled this non-mainstream media network to flourish here."

Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the United Kingdom.

"Digital media transcends national boundaries," he said. "There exists a sort of atmosphere within which ideas travel – on occasion appearing in harsh versions and sometimes less so – but which is networked."

Professor Hinton said the rise of the internet-based right wing in the UK lately meant the "chance to have a larger effect is significant."

Cross-Atlantic Aspirations

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Anthony Hernandez
Anthony Hernandez

A seasoned casino strategist with over a decade of experience in gaming analysis and player optimization techniques.